Yesterday, June 29, Push Gaming, a B2B gaming supplier based in London, UK, signed a content distribution agreement with Estonia-based Chanz, to extend its presence in Estonia, Sweden and Denmark. The agreement includes the official integration of Push Gaming’s entire portfolio on the Chanz platform.
Goals of the partnership:
With this partnership, Push Gaming hopes to further extend its footprint in the aforementioned Estonia, Sweden and Denmark and introduce its latest content to a brand-new audience. Examples of content that will be hosted on the Chanz platform include: recent hits like Dino P.D. and Giga Jar, together with already well-loved hits such as Fat Rabbit and Jammin’ Jars.
Moreover, this agreement comes on the heels of similar deals with big operators such as Pokerstars, Sky Bet and ComeOn Group, with Push continuing to solidify its international presence thanks to its focused commercial development.
Commenting on the partnership, Fiona Hickey, Director of New Business and Markets at Push Gaming said: “We are thrilled to be partnering with Chanz. The social focus of its operations aligns with our distinctive portfolio and player-led mentality. Expanding our footprint across three Nordic markets simultaneously means that more players than ever before will have access to some of our most highly regarded and industry-defining titles. I’m sure our games will prove very popular with their players.”
On the other hand, Chanz will enjoy the popularity that comes with combining its portfolio with top content created by Push Gaming that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further strengthen its presence across the Nordic region and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.
Nichlas Erola, Games Manager at Chanz, added: “Players across Europe are drawn to our casino because of the social aspects available to them, alongside the breadth of high-quality content that they can engage with. Partnering with Push Gaming represents a milestone within our content provision, as we now offer some of the market’s most revered, award-winning titles for players to enjoy.”
Headquartered in London, Push Gaming is an HTML5 game developer founded in October 2010 by managing director James Marshall and Winston Lee.
Chanz wants to bring a social aspect to the casino experience and has already proven itself as a capable brand in multiple markets. It was founded and officially launched in 2015.