British digital sports content, technology and integrity services provider Genius Sports Group Limited has announced that its innovations are now being utilized by the Barstool-branded online sportsbook from Penn National Gaming Incorporated.
The London-headquartered firm used an official Thursday press release to declare that it has inked a long-term alliance to supply the United States-facing Barstool brand with ‘official data and fan engagement solutions’. The company stated that it is moreover partnering with the mobile-friendly sportsbetting service so as to develop an all-encompassing ‘marketing and engagement strategy’ covering potential player retention, engagement and acquisition tactics.
Expanding enterprise:
Genius Sports G…